A career in sales
After moving to Phoenix to attend Scottsdale Community College, Derek shifted into sales in 2012.
THE STORY BEHIND SONOMA ENERGY
Arizona roots.
A higher standard
for solar.
From the pines of the White Mountains to the rooftops of the Valley. This is home—and the reason behind the work.
Meet Derek Espinoza ↓ANTHONY BLACK CREATIVE STUDIOS
SONOMA ENERGY · ARIZONA
01 / BORNCasa Grande
02 / RAISEDPinetop
03 / BUILT A PATHScottsdale
One state.
A story that runs deep.
DEREK ESPINOZA / FOUNDER
Small-town roots.
Personal standards.
Derek EspinozaFounder, Sonoma Energy
I was born in Casa Grande and grew up in Pinetop, a small town in Arizona’s White Mountains. Later, I moved to Phoenix to attend Scottsdale Community College. Arizona has always been part of my story.
I moved into sales in 2012. By 2015, I was knocking doors with Dish 1 across the Midwest, Pacific Northwest, and South. That experience meant meeting people in their own neighborhoods, listening, and learning to explain what I had to offer.
After working with Andrew the Home Buyer in 2020–2021, I chose to focus on helping homeowners with solar. I studied the industry inside and out. The question that mattered most to me was who I could trust to deliver for my clients.
Finding the right installer, competitive pricing, and high-quality equipment became my focus. That’s the thinking behind Sonoma Energy: understand the options, look closely at the details, and help homeowners choose with confidence.
THE REASON BEHIND THE WORK
A solar proposal is only as good as
the people and equipment behind it.
Choosing the installation partner deserves as much care as choosing the system.
THE ROAD TO SONOMA
Experience earned.
Perspective brought home.
Experience at the doorstep
Door-to-door work with Dish 1 took him across the Midwest, Pacific Northwest, and South—meeting people and learning how to earn their trust face to face.
A closer look at homes
A period working with Andrew the Home Buyer brought another perspective on homeowners and their decisions.
A purpose in solar
Derek turned his attention to helping homeowners with solar, studying the industry and putting installer selection, pricing, and equipment quality at the center of his approach.
REAL HOMES. ARIZONA SUN.
WHAT THAT MEANS FOR YOUR HOME
Look past the pitch.
Get into the details.
01
The installation partner
Who will do the work, how the project will be handled, and where to turn with questions.
02
The equipment
Panels, inverters, and batteries considered together, with attention to quality and how they fit your home.
03
Explore our equipment ↗The numbers
Pricing and financing explained alongside your utility usage, so you can compare the choices in front of you.
YOUR HOME. YOUR QUESTIONS.
Let’s talk about
what makes sense for you.
Serving homeowners in Phoenix, Scottsdale, and across Arizona.